As Black Friday approaches each year, we’re inundated with images of endless sales, frenzied shopping, and disposable products. While it may seem like a time for “great deals,” it often comes at a cost—both to the planet and to our values. At Wildash London, we’ve chosen to take a different path. Here’s why we don’t participate in Black Friday.
A Stand Against Overconsumption
Black Friday has become a symbol of excess, encouraging people to buy things they don’t need and often won’t use. This culture of overconsumption directly opposes our ethos of mindful, thoughtful shopping. We believe that every purchase should be an intentional investment in quality, not a fleeting impulse driven by flashy discounts.
Quality Over Quantity
At Wildash London, we craft timeless pieces designed to last a lifetime. Our products are made with care, using ethically sourced materials, and reflect our commitment to sustainability. By skipping Black Friday’s public frenzy, we stand by the principle that luxury should never be compromised for short-term sales. When you choose a Wildash piece, you’re choosing something that holds value, beauty, and purpose—not just a price tag.
The Environmental Impact
Black Friday’s relentless consumerism contributes significantly to environmental harm, from mass production of low-quality goods to increased packaging waste. By stepping back from this event, we’re taking a stand for the planet. We want to encourage our community to make purchases that align with their values and are kind to the Earth, rather than contributing to the cycle of waste.
Photo credit: Dying Regime, CC BY 2.0 , via Wikimedia Commons
A Private Thank You for Our VIPs
While we don’t participate in Black Friday publicly, we do value our loyal customers and community. That’s why we offer a small, exclusive thank-you to our newsletter subscribers—those who share our passion for thoughtful shopping and sustainable living. This year, we’re offering our VIPs a private 24-hour event with 24% off our full-price range. It’s not a sale; it’s our way of showing gratitude.
What We Stand For
At Wildash London, we believe in:
- Buying Less, Choosing Well: Investing in products that last a lifetime, not a season.
- Mindful Consumption: Thinking about the impact of what we buy on the planet and its people.
- Ethics and Sustainability: Supporting responsible practices in every step of our production process.
Black Friday simply doesn’t align with these values. Instead, we encourage our community to shop wisely, spend consciously, and cherish what they buy.
Our goal isn’t to drive sales—it’s to create meaningful connections with our customers and products that truly enhance your life. By choosing not to participate in Black Friday, we hope to inspire a more thoughtful approach to shopping—one that values quality over quantity and respects the environment and its resources.
Thank you for joining us in rethinking how we shop. Together, we can make choices that benefit us and the planet, creating a more sustainable and mindful future.
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